--- title: "Customer Data Platform: No More Customer Data Silos - Temberton Analytics" description: "Customers today are interacting with companies on a variety of channels, frequently zigzagging between them before converting. As such, it’s become more pertinent than ever for organizations to ensure that the wealth of customer data they are receiving on all touchpoints is stored and integrated effectively in order to prevent data silos. To centralize customer … Continue reading \"Customer Data Platform: No More Customer Data Silos\"" image: https://content.temberton.com/hubfs/Imported_Blog_Media/omni-data-driven-1.png --- [![tembertonlogo](https://content.temberton.com/hubfs/logo.jpg)](https://temberton.com) - [DATA MANAGEMENT & ANALYTICS](https://temberton.com/#datamanagementanalytics) - [SALESFORCE](https://temberton.com/salesforce/) - [CLIENTS](https://temberton.com/clients/) - [BLOG](https://content.temberton.com/blog) - [ABOUT](https://temberton.com/about-us/) [CONTACT US](https://temberton.com/contact-us/) Uncategorized # Customer Data Platform: No More Customer Data Silos Customers today are interacting with companies on a variety of channels, frequently zigzagging between them before converting. As such, it’s become more pertinent than ever for organizations to ensure that the wealth of customer data they are receiving on all touchpoints is stored and integrated effectively in order to prevent data silos. To centralize customer … Continue reading "Customer Data Platform: No More Customer Data Silos" [admin](https://content.temberton.com/blog/author/admin) Feb 8, 2021 --- Customers today are interacting with companies on a variety of channels, frequently zigzagging between them before converting. As such, it’s become more pertinent than ever for organizations to ensure that the wealth of customer data they are receiving on all touchpoints is stored and integrated effectively in order to prevent data silos. To centralize customer data in one place, many organizations turn to a customer data platform (CDP) as a solution. ### What is a CDP? A customer data platform (CDP) is a software that collects and organizes real-time customer data across a variety of first-, second-, and third-party touchpoints and sorts the data into individual, 360-degree customer profiles – also called a single customer view (SCV). CDPs have marketer-friendly interfaces that allow for easy data collection, segmentation, and activation. By storing and sorting all customer data from a variety of sources in one centralized location, CDPs help solve for data siloes, a common problem that organizations face today. With 360-degree customer profiles in one location, marketers can make better data-driven decisions, work more effectively between departments, create more targeted marketing communications, provide a more satisfactory customer experience, produce higher ROI and ultimately increase revenue. CDPs are a great tool for organizations striving for an [omnichannel marketing](https://temberton.com/blog/omnichannel-marketing-the-seamless-cx/) approach, which offers a [seamless customer experience](https://temberton.com/blog/omnichannel-marketing-the-seamless-cx/) with a [data-driven approach](https://temberton.com/blog/omnichannel-a-data-driven-approach/). In this case study, we will examine how a major healthcare company solved its siloed customer data problem by coming to Temberton to get the expertise needed to build a customized solution in the form of a CDP. This ultimately allowed for both better data and better insight for a marketing strategy. ### The Problem: Siloed Data and Piecemeal Solutions Before coming to Temberton for a customized CDP solution, a major healthcare company was working with piecemeal solutions. They brought in various outside vendors to run campaigns based on limited views that failed to fill in data gaps. For the healthcare company, pulling everything together was important not just to bring together the data that was separated in silos but to gain a sense of the whole organizational picture. Without a single comprehensive solution, they had various scattered systems that didn’t communicate with each other. This resulted in inefficient redundancy formed by duplicated solutions or just partial solutions that were limited to just one component of the customer lifecycle rather than a complete 360-degree customer view. ### The Solution: A Custom-Built CDP By implementing a CDP, the company is now able to build the entire marketing stack and integrate it together seamlessly. They’re seeing all customer data coming in and out clearly, which allows them to measure the data and make strategic adjustments easily. Since the company uses multiple software packages, the CDP Temberton implemented offers a two-pronged solution. The campaign is run on one form of software and then passes the data onto another that feeds the responses back into it to inform the campaign direction. The multiple solutions are now talking to each other. The CDP offered a number of benefits for the healthcare company. They are now able to collect and analyze more customer and audience data than ever before — including identity data, descriptive data, quantitative and qualitative customer data. Both customer data and employees are unified by allowing the data to be more readily accessible to multiple departments. Omnichannel marketing efforts are unified by supplying consolidated and more accurate data. And the individual customer profiles help to inform customer behavioral analysis and construct identity graphs. Extracting value from the wealth of data assets a company possesses depends not just on getting the data together, but bringing in the expertise that understands the significance of the data. By coming to [Temberton](http://temberton.com/) for help implementing a CDP solution, a major healthcare organization has opened the way for much more effective marketing. [Uncategorized](https://content.temberton.com/blog/tag/uncategorized) ## Similar posts Uncategorized ### [Omnichannel: A Data-Driven Approach](https://content.temberton.com/blog/omnichannel-a-data-driven-approach) It’s no secret that a company’s marketing strategy is only as effective as the data that drives it. As discussed in Temberton’s previous insight... admin Jan 21, 2021 customer personas ### [How a Major Healthcare Company Leverages a CDP \[Case Study\]](https://content.temberton.com/blog/how-a-major-healthcare-company-leverages-a-cdp-case-study) At Temberton Analytics, we’ve seen how building and implementing Customer Data Platforms (CDPs) has yielded a wealth of benefits for our clients.... admin Mar 2, 2021 Uncategorized ### [The 6 Cs of Data Quality: A Framework for Improving the Quality of Your Data](https://content.temberton.com/blog/the-6-cs-of-data-quality-a-framework-for-improving-the-quality-of-your-data) There’s no doubt about it: bad data is bad for business. Data quality impacts business performance, with low quality data leading to problems such as... admin Apr 12, 2021 ### Get notified on new data management and analytics insights Be the first to know about new Data Management and Analytics insights to build or refine your BI function with the tools and knowledge of today’s industry. ###### TEMBERTON ANALYTICS, Inc. © 2021 Temberton Analytics. All rights reserved. © 2021 Kalungi, Inc. - All Rights Reserved. [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)